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This Evaluation Centre provides information on CRM software, contact centre software and marketing software:
 1. Go to Strategy for an up-to-date overview on this vital first stage in your CRM software, contact centre software and marketing software project including CRM, contact centre and marketing articles by expert authors.
2. Go to Supplier Evaluation for CRM software, contact centre software and marketing software Evaluation Reports which have been independently audited and checked for accuracy.
 3. Go to Implementation for information about the remainder of the CRM software lifecycle featuring management briefing articles by top consultancy and analyst firms.
4. Go to Service Centre if you need any other support or information on CRM software, contact centre software and marketing software. The Evaluation Centre is here to help with all your CRM software requirements. |
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News from Computer Weekly |
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Top Business Issues |
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CRM's chequered future
Evaluation Centre's overview of the CRM software, contact centre software and marketing software market...It’s no secret that winning and retaining customers is the key to business growth and success. Easy to say, but not so easy to achieve, particularly in today’s tough economic environment where products and services are being bought and sold through multiple, different channels.
Companies are also experiencing increasing customer demands, as well as the difficulty of introducing and enforcing processes to effectively support their prospects, customers and partners.
Technology can help – but the use of IT to support sales, marketing and customer service teams has had a chequered history…what has generally become known as customer relationship management (CRM) has taken a long time to be fully accepted.
In the early days, the best way to use the technology was little understood and typically it only addressed one issue or business process. view in full >> |
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New Strategic Briefings |
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Eight biggest mistakes in buying CRM apps
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Mareeba Consulting’s Richard Boardman identifies the worst misconceptions when it comes to buying CRM software.
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Risky business?
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Rob Brickle of Bsquared Consulting assesses the real causes and costs of CRM project failure.
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Princess Yachts chooses Access
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Princess Yachts International, the luxury motor yachts manufacturer, has chosen to implement Access’ GoldMine Enterprise Edition CRM solution. Access, the consulting-led business and finance software provider, won the contract against Microsoft Dynamics.
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Improving customer communications
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Email gets poor response rates so Mark Whitehouse of SolutionChannels shows what you can do to improve communication to your customers.
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more >> |
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