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This Evaluation Centre provides information on CRM software, call centre software and marketing software:
1. Click on Strategy for an up-to-date overview of the CRM software, call centre software and marketing software market plus briefings from industry experts.
2. Click on Supplier Evaluation for CRM software, call centre software and marketing software Evaluation Reports which have been independently audited and checked for accuracy.
3. Click on Implementation for information about the remainder of the software lifecycle including articles by top consultancy firms.
4. Click on Service Centre if you need any other support or information on CRM software, call centre software and marketing software. The Evaluation Centre is here to help. |
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News from Computer Weekly |
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More than 99% of foreign nationals from outside the EU will be tracked in and out of Britain by 2010 using the e-Borders system, says...
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A postgraduate degree which allows students to gain a professional IT qualification without leaving their home or office has been launched by the University...
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Homeserve, a home emergency insurance supplier, is to switch some 4,000 voice and mobile data connections to O2 from...
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| Inmarsat has completed its broadband satellite network with the launch of the third Inmarsat-4 satellite. Inmarsat...
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| O2 has won awards for providing the fastest broadband service and delivering the best customer satisfaction. Top...
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The printer and copier market in Europe...
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Arbor Networks has published an extensive study into...
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The US Patent and Trademark Office has refused to allow Dell...
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| Worldwide information services and credit checking company Experian has appointed its first ever global chief information officer (CIO).
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| Share trading platform Turquoise, which went live on Friday, expects to have 50 major investment firms using its service by mid-September.
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Top Business Issues |
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CRM's money-go-round
Evaluation Centre's overview of the CRM software, call centre software and marketing software market...Profitable customer relationships are the lifeblood of any commercial enterprise. Yet we know from personal experience that many organisations fall far short in treating their customers as they would expect. Do they build up customer or brand loyalty? The answer in many cases is no, and so the customer moves to another supplier at the first available opportunity.
It is an oft quoted fact that it costs five times more to acquire a new customer than to retain an existing one. So why do organisations regularly fail to look after the very people they should care for the most? Maybe they think by installing a CRM system they have addressed the issue.
If so, they will be sadly disillusioned as the technology is only an enabler and not a replacement for a well-thought through customer management strategy.
According to our latest CRM user survey, only half the respondents have an overarching customer management strategy that is independent of any technology solutions they might use. This compares to 43% who lack such a strategy – which may indicate why so many organisations still fail to deliver good customer service. view in full >> |
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News |
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CRM: listen to the voices
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| Voice-of-the-customer departments are making a comeback, reveals Rob Brickle of Bsquared Consulting, as he explores why they are back in vogue.
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The great escape
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| Customer churn is on the increase and companies are at a loss to know how to deal with it, says David Butler of TripleIC, as he looks for a solution.
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Exclusive case study: Castle Morpeth and Alnwick
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| Improved customer service and increased efficiency were the driving forces for Castle Morpeth and Alnwick councils to implement a new CRM solution.
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